It was a mundane Wednesday afternoon, just a little bit after lunch break, when we headed to Greenbelt to do our trend spotting activity. The crowd was minimal at that time but as soon as we entered Zara, this fabulous young miss immediately caught our eye. I mean who wouldn’t notice her? It was obvious that she had an eye for style and beauty to boot, too. Her outfit was well styled - this is proof that accessories and shoes can make or break an outfit. In this case, it’s a hit. She is wearing a gray long sleeved sweater, high waisted denim shorts, military green buckled wedges, big clutch bag and a black belt with tassels and gold trimmings. Tassels are an upcoming trend for Spring/ Summer 2011, various trend reports are predicting that tassels will be a big thing this season. It will come in various sizes and colors and will not only be seen as an addition to belts, but also to bags, dresses and even shoes.
Tassels are considered a symbol for luxury. A thousand years ago it also indicated status both in the military rank and religious orders. It signified opulence, luxury and quality. However, during the 20th century, the days of ostentatious trimmings began to fade. But as S/S 2011 is rolling in, we will be seeing this trend rise from its former glory. (www.fashionising.com)
The photos above are from the runways of the Spring 2011 fashion shows of Gucci, Sonia Rykiel and Julian Louie showcasing tassels.
Among the fashion leadership theories, the Trickle Down theory applies to this particular trend as it started its reemergence from the designers such as those mentioned above and even a thousand years ago it was already a symbol of luxury used by the royalties and those who are in position in society. As of the moment, tassels are still making its way to the bigger market. It is still an upcoming trend as they are not yet abundant in mainstream brands such as Mango, Zara, etc. We categorize this as still belonging to the introduction stage in the trend cycle chart. Considering that it is still at that stage, the type of consumers who would wear the tassels would be the young, hip and fashionable bunch most likely the fashion “innovators”.
Denim2
We spotted this guy (center), along with his equally fashionable friends, strolling around Greenbelt 5 sporting the denim on denim trend which started around last year (Spring 2010). He is wearing a denim button down and denim pants. We loved how he was able to style these basics with a black fedora hat and black leather sneaks plus folding up his pants made the outfit very now. Wearing a very similar shade of blue for both his top and bottom created a monochromatic look which actually looked pretty sleek. He was able to pull off the minimalist style and he looked effortless. TWO THUMBS UP MISTER!
Denim has never gone out of style. It comes in all kinds and washes. Denim originated from the Middle Ages. The word denim is an Americanization of the French name "serge de Nimes," a fabric which originated in Nimes, France. Denim fabric seems to have been reserved for work clothes, when both durability and comfort were needed. Common uses included overalls made of blue denim, worn by mechanics and painters. (http://www.garmento.org/jeans/history_of_denim.pdf)
The Trickle Up theory is evident in this trend as denim is originally a garment for the working class. However through the years, it was not only limited to the working class, it worked its way up to the upper class. The type of consumer who purchases and wears denim comes in all classes and ages. The denim has become a closet staple. However, the style (wash, cut, etc.) of the denim will differ according to consumer’s taste.
The denim on denim trend is still happening or at its peak as Prada, Gucci, Miharayasuhiro and N. Hoolywod releases denim on denim ensembles in their Spring 2011 collections. (See photos below)
Sources:
www.fashionising.com
www.style.com
http://www.garmento.org/jeans/history_of_denim.pdf
By: Abigail Tan and Nariz Ong
nice! :D
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